From Curmudgeons Journal
For 50 years, environmentalists have argued we should save the planet for moral reasons, that there were more important things than money. But it will be the economic impact of climate change and resource limits that will motivate the sweeping changes necessary to avert catastrophe. -Paul Gilding
I just finished reading Gilding's opinion piece for CNN and I have to say, he makes a certain amount of sense. More than that, he points out a serious flaw in the strategy of environmentalists to "sell" climate change to the average American (or average anyone). It's the reason that environmentalism has miserably failed in communicating its message for half a century.
Read the entire post here:
Curmudgeon's Journal: Environmental Marketing: You're Doing It Wrong!